![]() "Pitch proposals, where you showcase your value proposition, the timeline, and the deliverables, are the perfect way to do that." "Pitching yourself and your talent as a creator is kind of similar to consulting, so I put that hat on and thought about how I'd approach brands," Shonar said. Shonar, who uses a pitch proposal template when she reaches out to brands, has inked deals with brands like Fishbowl and Aavrani. She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said.īut media kits aren't the only way influencers get their foot in the door. To land her first paid deal, Lauren used a media kit. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, she told Insider when she had just under 3,000 followers. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider.īut contacting brands is an important step when building relationships with brands. It takes time to figure out what type of pitch sticks and grabs the attention of brands. How to contact brands as an influencer to pitch a paid sponsorship Here's how they reach out brands for collaborations, including several email templates they use. Insider has spoken with several influencers who all have different approaches to pitching brands. Read the exact pitch proposal document Shonar sends to brands Maesha Shonar, a creator TikTok and Instagram, opted for a three-page pitch proposal instead of a standard media kit to land brand deals. They keep this document up to date by adding new metrics and collaborations every few months. Some influencers will send a media kit to every advertiser they work with. In addition to the pitch, many influencers create and attach a media kit - a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Read how 3 influencers are using LinkedIn to make money For instance, TikTok star London Lazerson uses LinkedIn to DM CEOs. LinkedIn is also a tool creators utilize to connect with PR reps or influencer-marketing contacts at brands. Read more about how Jones lands brand deals and sets her rates She'll often ask for a proper PR contact too, she said. She then reaches out to the brand to introduce herself and explains why she'd like to work with them. Micro influencer Ashley Jones said that her strategy consists of posting on Instagram about products she loves and tagging the brand. Meanwhile, other influencers will contact brands by cold DMing them on social media, like Instagram for a collaboration. Read one of Kovach's email pitch templates she uses when emailing brands for sponsorships What do you say when reaching out to brands? Kovach told Insider that she keeps a "pitch bank" of email templates handy when she's approaching brands and potential sponsors. Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands?Īn influencer's inbox - whether it's email or direct messages on social media - is often where that process of getting in contact with a brand begins. Click here for Morning Brew’s privacy policy. By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew and you accept Insider’s Terms and Privacy Policy.
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